Winterbotham Darby To Implement FuturMaster Advanced Promotion Management

Following the successful implementation of FuturMaster’s demand, supply and production modules in 2011, Winterbotham Darby, an award winning supplier of chilled and ambient products to the UK’s major supermarket chains, have recently decided to capitalise further with FuturMaster’s promotional management capabilities.

FuturMaster’s Advanced Promotion Management (APM) module will streamline the end to end promotion management process within Winterbotham Darby, giving them the ability to maximise their return on all promotional activity as well as embedding their workflow process within the solution for cross functional collaboration and sign off. The solution will provide both pre and post-promotional analysis to ensure it gives users the best available picture before promotions go live and a continuous learning platform, enabling lessons from the past to be used in future promotional planning.

Jim Browne, Winterbotham Darby’s Supply Chain Director remarks, “FuturMaster have already provided us with a platform to build a comprehensive promotional database, indeed, FuturMaster’s APM module links in very well to the level of promotional activity we are involved in at the moment”.

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