FuturMaster Empowers Digital Transformation in the Middle East and North Africa Region's Supply Chain with DFYA

FuturMaster, a market leader in Supply Chain Planning and Trade Promotion Management & Optimization (TPx) solutions, has entered into a strategic Value-Added Reseller (VAR) agreement with DFYA, an innovative player in supply chain management. This partnership aims to amplify digital transformation across the Middle East and North Africa (MENA) region, with DFYA selling and implementing FuturMaster's advanced solutions.

This strategic agreement unites FuturMaster's state-of-the-art solutions and industry expertise with DFYA’s advanced exobrain technology, enabling rapid reach in an essential and expanding marketplace. The partnership seeks to enhance supply chain decision-making capabilities and operational efficiency across the region, particularly in the Gulf Cooperation Council (GCC) countries. It aims to facilitate their journey through expansive digital transformation.

Working in alignment with Vision 2030 –Saudi Arabia's roadmap for digital and economic diversification – the FuturMaster and DFYA partnership will work to transform the region.  The partnership aims to enhance the non-oil sectors of the economy while supporting the region’s adaptation into a global hub connecting Asia, Europe, and Africa through the provision of innovative solutions.

"FuturMaster has always been at the forefront of turning the complexity of supply chains into competitive advantages," said Yacine Zeroual, EMEA General Manager at FuturMaster. "Our VAR agreement with DFYA solidifies our commitment to this mission, driving growth in the MENA region and equipping businesses with the advanced tools they need to excel within the framework of Vision 2030."

Amine Benmesbah, Founding Partner at DFYA, shared the enthusiasm about this partnership. "Representing FuturMaster in the MENA region is a significant step towards a technologically advanced supply chain in this area. Together, we are bringing FuturMaster's next-generation, AI-driven solutions to the market, catalyzing the ongoing digital transformation. We're confident that this partnership will support the region in achieving the ambitious objectives outlined in Vision 2030, and we are proud to be part of this transformative future."

For more information, please visit our websites www.futurmaster.com and www.dfya.io, or get in touch with our media contact: Aylish Jarvie - ProPR Media - Email: aylish@proprmedia.co.uk - Tel: +44(0)7535937357

About FuturMaster

FuturMaster is a market leader in providing advanced Supply Chain Planning and Trade Promotion Management & Optimization (TPx) solutions. Serving over 600 customers across all industries, FuturMaster assists companies in unlocking the power of their supply chain by managing the inherent complexity of their industry, turning it into competitive advantages. The Bloom platform, developed by FuturMaster, integrates cutting-edge technology, data, and business expertise to provide best-fit solutions that drive agility, resilience, and optimized performance. www.futurmaster.com

About DFYA

DFYA’s mission is to shape the future of the supply chain by harnessing the power of data science, AI, and technology, combined with unique expertise in operations, decision intelligence, and low-code platforms. DFYA provides an exobrain that enhances the decision-making and execution capabilities of supply chain teams in their daily operations. By connecting your organization through your exobrain and its set of digital copilots, your organization becomes more agile with improved efficiency and sustainability. www.dfya.io

‍