HEINEKEN HUBS
A Planning Transformation To Leverage Cross Border Resources
HEINEKEN
Case Study
Explore the planning transformation journey of global brewing giant, Heineken, as Elena Kaporina and Geronimo Bonomi share their insights. With over 70 operating companies across four regions, Heineken faced the challenges of volatility, uncertainty, complexity, and ambiguity (VUCA) in the beverage industry. Through their partnership with FuturMaster, Heineken implemented the S&OP Fit Program, leveraging data-driven solutions, AI, and algorithmic analysis to reduce complexity, improve agility, and maintain resilience. They established Supply Chain Planning Hubs powered by FuturMaster, focusing on analyzing, visualizing, and interpreting complex data. The Planning Excellence Hub standardized processes, while the Planning Visibility Hub enhanced regional planning resilience. The Cross Border Optimization Hub enabled service and cost optimization across multiple operating companies.
Join this webinar to learn about the lessons learned, the importance of collaboration with local teams, and their plans for migration to FuturMaster Bloom and supply planning.
- Heineken: diversified global footprint geared for growth
- S&OP at Heineken
- S&OP Core Program
- S&OP Fit Program
- Bloom Platform and modern era challenges
- Planning Excellence Hub
- Planning Visibility Hub
- Cross Border Optimization Hub
- Supply Chain Planning Hubs: Lessons learned and what's next?
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HEINEKEN
Webinar
Watch
HEINEKEN
Video
Case Study Abstract
Experience the planning transformation journey of the renowned beverage company, Heineken, in this insightful case study. By establishing Supply Chain Planning Hubs, Heineken achieved advanced algorithmic analysis, visualization, and interpretation of complex data to drive decision-making. They share the success of the Planning Excellence Hub, Planning Visibility Hub, and Cross Border Optimization Hub in streamlining processes, enhancing resilience, and optimizing costs. The case study also emphasizes the importance of collaboration, cultural change, and the right people to drive transformation.
Watch this webinar to gain valuable insights into Heineken's journey, their future plans with FuturMaster Bloom, and their continuous pursuit of a future-proof planning solution.